ID Audit Overview - Please click to enlarge

OPTIMIZING YOUR INTERNET DISTRIBUTION TO INCREASE REVENUES

With the increasing importance of the Internet as a distribution channel, new challenges for hotels arise. h2c's Internet Distribution (ID) Audit supports optimizing this distribution channel and resulting revenues. The scope ranges from Search Engine Ranking over Travel Search Engines, Web 2.0 Sites to Online Travel Agency Checks.

The overall goal of the ID Audit is to align hotel Internet distribution presence to market standards in terms of usability and functionality, SEO/SEM, speed and quality of content.

The ID Audit is designed to

  • benchmark the clients’ Internet presence on Online Travel Agencies’ sites, Travel Search Engines and Travel 2.0 platforms
  • check searchability on Search Engines and compare the results to the clients competitive set
  • provide Search Engine Optimization (SEO) support for the hotel own Web site (e.g. keyword density, ranking)

 

 

 

 

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