FINDING THE RIGHT ONLINE TRAVEL AGENCIES (OTA) FOR YOU

OTAs provide hotels with the means of increasing reach and their incremental revenue. However, channel management has become increasingly complex as the number of OTAs grows. People responsible for distribution should therefore concentrate on finding the right channel mix with a consistent content and pricing strategy. 

The h2c team is committed to helping hoteliers find their optimal mix of OTAs as compared to their competitive set and secondly improve the content on these identified sites.

h2c's OTA Audit will answer the following questions

• Are my revenues from Online Travel Agencies in various countries and specialty markets above average?
• Is my competitors’ positioning better and why?
• How can I achieve an optimal OTA distribution mix with differing contractual agreements?
• How can I make use of potential business opportunities to increase ROI?
• Which Online Travel Agencies are relevant for my business and with how many do I need to work?
• What are the next steps to improve my product presentation on these Web sites?