SOLVING YOUR RATE PARITY RIDDLE

Channel shift has not only changed how the customer searches for information and how they make decisions. Also, pricing and revenue management practices have been modified because of these changing channels.

Nowadays, prices have become transparent. Maintaining rate parity while operating with fragmented systems creates a great challenge. Hotels have realized that rate parity by room type has to be given in order to satisfy their experienced customers. However, managing rates across multiple channels continues to be an uphill battle.

h2c's Rate Parity Audit will answer the following questions

  • Is rate parity maintained across all (direct) distribution channels?
  • Are your defined call standards met by your reservations and front-office employees?
  • Is my Best Price Guarantee promise met?
  • How is the customer’s perception of my price policy?
  • Are brand standards maintained?
  • How are rate inclusions displayed (monitoring requires manual interaction)?

h2c’s goal will be to

  • improve competitive advantage — the audit includes an in-depth check of rates offered on distribution channels in comparison to your own Web site
  • provide more insight - h2c conducts regular mystery calls
  • ensure that your pricing strategy is leveraged to achieve consistent pricing
  • drive customers to the low-cost distribution channels – save distribution costs and strengthen brand loyalty

For further information, please download our Rate Parity Audit Information sheet (pdf).

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