THE ABC OF ELECTRONIC DISTRIBUTION

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

LCR (Local Company Rate)

Local corporate contracts that are negotiated between hotels and companies, e.g. fixed corporate rates exclusively for a certain company (usually valid for one year).

Look to Book Ratio

The ratio of website visitors (e.g.100) vs. the number of bookers (e.g. 5) of a particular website. In this example, the look-to-book-ratio is 5%.

LRA (Last Room Availability)

Guaranteed availability until the last physical room is sold out (e.g. often requested by corporations and/ or travel agency consortia).