THE ABC OF ELECTRONIC DISTRIBUTION

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Market Segments

Differentiation of customer segments to organize target group-specific sales activities, e.g. IND=individual traveller.

MaxLOS (Maximum Length of Stay)

A function of revenue management: Maximum length of stay is used as a restriction and controlling tool for room availability for example.

Merchant Model

A number of 3rd party websites (e.g. Expedia) contract merchant rates where the hotel usually obtains a preferred ranking displayed on the intermediates’ website – this is achieved via special rate and allocation agreements. Thus, hotels provide net rates to e.g. OTAs or tour operators which then add their markup, forming the end price for consumers.

Metasearch Site

A metasearch website specializes in e.g. travel content and filters flight and hotel availability (among others) according to user-defined search criteria. It compiles rates from multiple 3rd party websites and displays the result on a single site. The user is transferred to the selected 3d party site to complete the booking (examples are kayak.com and trivago).

Micro-Blog

Defines a blog which is limited in terms of character usage per posted message. A popular example is the “Twitter” platform where “Tweets” can contain a maximum of 140 characters per message and pictures can be attached and linked to.

MinLOS (Minimum Length of Stay)

Minimum length of stay is used as a restriction and controlling tool for room availability within the revenue management process.