THE ABC OF ELECTRONIC DISTRIBUTION

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

SEM (Search Engine Marketing)

SEM encompasses all measures that lead to finding websites quicker and more effectively via search engines (e.g. Google, Bing and Yahoo). Often SEM refers specifically to paid search engine advertisement (e.g. sponsored links, key word reservation via AdWords etc.).

Semantic Web 

Semantic Web is described as an extension of the current world wide web which envisions to make information menaingfuel to computers in a way that data, documents and information can be interpreted by non-humans. Information, people, destinations and things could be linked through Semantic Web which is based on the idea of artificial intelligence.

SEO (Search Engine Optimization)

SEO aims to reach a high organic (non-paid) ranking on the search result page of search engines and to achieve the highest possible customer perception. The idea behind SEO is to optimize and structure website content, best meeting the search criteria of search engine algorithms including technical elements of a website such as meta information or actual content within the site (text, pictures, videos, links). This can be done complimentary to SEM or separately as an alternative.

SMM (Social Media Marketing)

Defines a community form of online marketing. Companies seek to reach online marketing goals by communicating directly on social media platforms.

SMO (Social Media Optimization)

Stands for the optimization of a website, e.g. to be found easier by social media services.

(GDS) Switch

A switch is a system component in the worldwide electronic distribution infrastructure which serves as a link between all GDSs and the CRS of a hotel chain. The switch transfers data (primarily rates and availabilities) from the CRSs to the GDSs and back. Reservation data are being sent from the GDSs through the switch company to the hotel CRS. Only two systems are available: Wizcom and Ultraswitch both owned by Pegasus.