PRESS

Getting ahead online, January 2011
"Rotana president and CEO Selim El Zyr outlines his plans to generate 50% of business online ..." Read more...

Amadeus Report Finds Middle East Poised To Become The World’s Dominant Global Travel Hub, December 2010
"Commissioned by Amadeus, the study was developed by Insights Management Consultancy, a leading business consultancy headquarted in Abu Dhabi, and h2c, a specialist consultancy in hospitality marketing and distribution solutions..." Read more...

h2c Supports CRS Selection Process for Rotana:
November, 2010
"H2c consulting was involved in the decision-making process from an early stages as Michaela Papenhoff, Managing Director of h2c, summarizes: “Prior to generating the RFP, h2c supported Rotana in defining and formulating system requirements that are crucial for Rotana’s marketing and distribution strategy as well as operations." Read more...

VDR-Akademie Intern, August 2010 (only in German):
Referentenportrait: Daniel Krisch macht aus Hotel-Mitarbeitern Marktstrategen
"Daniel Krisch verfügt über langjährige Erfahrungen im Hotel-Vertrieb, Distribution sowie Suchmaschinenmarketing und -optimierung, die er in verschiedenen Hotels und Hotelketten erwarb..."

h2c Newsletter June 2010 (only in German):
Hotel E-Marketing verstehen und anwenden: Steigern Sie Ihre elektronischen Umsätze!
"Auf Grund der großen Nachfrage am Fachseminar Hotel E-Marketing verstehen und anwenden: Die neue Distributions-Landschaft, wird dieses Seminar erneut am 21. September 2010 vom VDR angeboten..."

h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization, January 2010
"The strategic partnership between U.K.-based Occupancy Marketing and h2c consulting, headquartered in Dusseldorf, Germany, expands h2c’s expertise in the area of Search Engine Marketing and Search Engine Optimization..."

Fast Insight into Hotel IT - Amadeus Interview with Michaela Papenhoff and Tim Harvey, October 2009
"What has been the biggest technology breakthrough for managing guests?
Michaela: We need to begin by defining what is meant by ‘managing guests’. Firstly, it means being able to easily manage operational procedures at property and hotel chain level via PMS..."

Viel Luft nach OBEN, May 2009 (German article)
"Während Hoteliers auf der ganzen Welt bei Internetbuchungen zum Teil Zuwächse im zweistelligen Bereich verzeichnen, nutzen deutsche Betriebe nur selten das volle Potenzial dieses Vertriebsweges..."

Spoiled for choice: h2c consulting supports hotels in setting up new Web sites, 13.03.2009
"For most business travelers a fast and easy booking process is a decisive factor in choosing suitable hotels. That’s what the latest studies show, and they confirm the experiences of h2c consulting..."

Rapid expansion of e-travel throughout Europe,02.02.2009
"The findings of the European Online Travel Overview from PhoCusWright show that the selective application of technology is indispensable for the success of the travel, tourism and hospitality sector: “Today more than a quarter (28%) of European travel is booked online, and by 2010 the number of online bookings will have risen by a third”, according to Michaela Papenhoff,..."

European online bookings to jump 19% this year, 02.12.2008
"Despite global economic challenges and declining market conditions, PhoCusWright's European Online Travel Overview sees online penetration reaching nearly 30 percent in 2008..."

Internet booking growth accelerates;
h2c consulting supports hotels with online distribution strategies, 19.11.2008
"Today, two-thirds of all travel bookings are influenced by the Internet. Based on these market dynamics, Duesseldorf-based advisory company h2c consulting anticipates huge online growth potential for the hotel industry ..."

Trend geht in Richtung Tagesraten, 08.10.2008 (German article)
"Die Preispolitik variiert sehr stark von Kettenhotel zu Einzelhotel. Es kann hohe Preisunterschiede von bis zu 200 oder 300 Prozent geben. Solche Höchstraten werden oft zu stark..."

ITB Berlin focuses on travel e-business, 14.02.2008
“The ongoing potential and impact of technology on global travel distribution is so significant,” says Michaela Papenhoff, Managing Director PhoCusWright in Europe, “that this year’s PhoCusWright@ITB is being dedicated to a confluence of forces: technology and business.”

Technology to play key role at ITB, 13.02.2008
Technology will play a key role in the 2008 instalment of ITB Berlin, following the increased demand for travel technology providers since the last event.