Hands-on Distribution and Pricing Strategy – How to Link Strategy with CRS Operations

Overview and Goals
The training program provides the rare opportunity to link your distribution strategy with your technology (CRS) and operational processes. The overall aim is to increase profitability by optimizing all three areas. By focusing on existing and potential (new) channels with connectivity to your CRS, you will explore untapped measures to improve and sustain your E-distribution performance. Further, your pricing strategy will be critically reviewed based on best practices. Putting your customer in focus (content presentation in B2B and B2C channels), you will explore selling opportunities while working with your CRS over the complete training session.

This 1.5 day program is very comprehensive and highly integrated to meeting your companies’ requirements, while taking full advantage of h2c’s long standing hospitality industry knowledge.

Focus
-  Analysis of your Current CRS Set-Up including Integration with PMS
-  E-Distribution and Pricing Strategy Review and Development
-  Effective Tools for Efficient Processes

Unique Features
Strategy Development, System Integration, Hands-on CRS session, Group Projects, Best Practices

Participants
Employees in the areas of Revenue Management, Distribution, E-Commerce, Reservations, Front-Office, Data Management etc.


Training Content
-  Analysis of your E-Performance vs. Industry Benchmarks
-  Exchange and Discussion on Strategic Direction and Review of CRS Set-Up
-  Integration Level/ Interfaces between CRS, PMS, RMS, Business Intelligence
   Tools, CRM
-  Tailored CRS Session including Recommendations for Optimization
-  The Big Picture: The Challenges of Linking Strategy, Technology and
   Processes (Operations)
-  Brainstorming Session considering the “Perfect Supply Chain” – Interactive
   workshop on how to optimally integrate with RMS, PMS, Direct Connects to
   OTAs, etc.
-  Pricing Strategy Alignment
-  Setting Priorities in Content Management (B2B, B2C, IBE, GDS, ADS,
   Direct Connects et al)
-  CRS and Social Media
-  Business Intelligence

Language    English, German

Duration    1.5 days

Location    On Site or at premises of your CRS provider company

For more information, please contact Ms. Eva-Maria Bleifuss bleifuss(at)h2c.de

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